Purplehite Finserv was founded with a conviction that India's investors deserve a wealth partner that curates, not pushes. This is the story of how that practice came to be — and the principles that guide it every day.
Purplehite Finserv was founded in 2020 by Devi Chandra Menon — a banker with more than two decades inside some of India's most respected financial institutions, including her tenure as Senior Vice President at DBS Bank India.
She had spent a career watching wealth being mis-sold to the very people it was meant to serve. Products pushed to meet quarterly targets. Conversations rushed because the next meeting was waiting. Discerning families being handed off to whoever was next on the roster.
She saw an opportunity: to build a different kind of practice. One where every relationship began with listening, and where curating the right options for a client was more important than closing the next product.
In 2024, Purplehite was formally incorporated as a Private Limited entity — a structural milestone that reflected the depth of trust the practice had earned across the families, professionals, and businesses it had come to serve.
Today, Purplehite is a small, deliberate team — banking veterans, legal counsel, and operations professionals — anchored by a single principle that has not changed since day one.
Built for ambition. Engineered for legacy.
The principle that guides every conversationThree moments that mark how Purplehite has grown — and the trust that has grown alongside it.
These aren't slogans on a wall. They're filters we run every decision through — from which products we present to how we structure our conversations.
Whether you're starting your SIP journey or planning multi-generational wealth, we'd be glad to talk.